FASHION

Athleisure to Couture marks a sweeping shift in how we dress for work, leisure, and everything in between, a transformation driven by athleisure trends that blur boundaries between gym gear and street style while prioritizing comfort, mobility, and personal expression across different ages, sizes, and climates.It traces a journey from purpose-built athletic gear to fashion that thrives in a gym, a coffee shop, or a red-carpet moment, part of the couture fashion evolution that marries meticulous tailoring with wearable ease, as media narratives, street photography, and luxury showrooms reflect this change, and as consumers seek adaptable pieces that transition across contexts with ease.